Tuesday, December 18, 2007

Google Bombing

The first Google bombs were probably accidental. Users would discover that a particular
search term would bring up an interesting result, leading many to believe that Google's
results could be manipulated intentionally. The first Google bomb known about by a
significant number of people was the one that caused the search term "more evil than Satan
himself" to bring up the Microsoft homepage as the top result. Numerous people have made
claims to having been responsible for the Microsoft Google bomb, though none have been
verified.In September of 2000 the first Google bomb with a verifiable creator was created by Hugedisk
Men's Magazine, a now-defunct online humor magazine, when it linked the text "dumb
motherfucker" to a site selling George W. Bush-related merchandise. A Google search for this
term would return the pro-Bush online store as its top result. Hugedisk had also
unsuccessfully attempted to Google bomb an equally derogatory term to bring up an Al
Gore-related site. After a fair amount of publicity the George W. Bush-related merchandise
site retained lawyers who sent a cease and desist letter to Hugedisk, thereby ending the
Google bomb. In April 6, 2001 in an article in the online zine uber.nu Adam Mathes is credited with
coining the term "Google Bombing."

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